“…This assertion is among the growing calls by communication scholars to rethink communication discipline and its fields more constitutively whether we see it as a practical, theoretical, or applied area of inquiry. However, the challenge remains the fact that communication is a mosaic and heterogenous discipline (Calhoun, 2011;Craig, 2007Craig, /2008Pooley, 2016;Vorderer and Kohring, 2013). Moreover, and specific to the francophone literature, the articulation of communication studies within the broader "sciences de l'information and de la communication" (SIC) umbrella brings to focus other challenges beyond the discipline's heterogeneity and the notion of science as a "technique" of knowledge creation (Davallon, 2004;Fontaine, 2008;Ollivier, 2001).…”