Open media service architecture for advanced collaboration environments

Han, Sang Woo; Park, Ju-Won; Kim, Jong-Won

doi:10.1007/s11042-009-0276-x

Cited by 4 publications

(3 citation statements)

References 18 publications

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“…The results of the analysis indicate that most of these customers considered product benefits when they selected, decided to buy or used green products. In contrast, the product barriers, namely, product complexity (Novak and Eppinger, 2001; Tatikonda and Rosenthal, 2000; Wei, 2012) and user learning cost (Han et al , 2009; Palanisamy, 2013), were assumed to negatively influence the purchase of green products. In addition, the results reveal outcomes (not significant; r = 0.043, p = 0.311) that differed from those of prior studies.…”

Section: Discussionmentioning

confidence: 99%

“…The complexity of green products may be derived from the technological uniqueness and expertise required to protect the environment during the fabrication process (Novak and Eppinger, 2001; Tatikonda and Rosenthal, 2000; Wei, 2012). Green products may exhibit substantial novelty and expertise that may transcend the customer experience, and learning about them may require extra time and energy (Han et al , 2009; Palanisamy, 2013). Generally, consumers might refuse or suspend purchasing a new product when they must pay an extra cost.…”

Section: Discussionmentioning

confidence: 99%

“…These defects may hinder the outer expectancy of consumers for purchasing green products. Product complexity was measured using six items (α = 0.81), as described by Novak and Eppinger (2001), Wei (2012) and Tatikonda and Rosenthal (2000), whereas learning cost was measured using five items (α = 0.88), on the basis of the concept by Han et al (2009) and Palanisamy (2013). We measured the construct of perceived value by using two representative research dimensions (enterprise image and product brand image) to reflect the extent to which consumers recognize the perceived corresponding value of the accumulated commercial reputation of a firm.…”

Section: Methodsmentioning

confidence: 99%

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User expectancies for green products

Lin

Chen

2016

SEJ

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Purpose This study was commissioned by DA-AI Technology Co. Ltd. and used the outcome expectancy theory from the social cognitive framework and concept of planned behavior to structure an outside-inside user expectancy model. The purpose of this study is to identify the elements that influence internal customers to select green products. Design/methodology/approach The model reflected the outside expectancy of users regarding three aspects: perceived benefits, barriers and perceived corresponding value of green products as the stimulus of a user-perceptive process. The trained onsite interviewers collected 438 completed questionnaires focused on the volunteers of Tzu Chi as the main subjects of this study. Findings The volunteers emphasized the meaningfulness and superiority of products much more than they emphasized the enterprise image and brand image when they were trying to adopt green products. The volunteers did not express an unwillingness to adopt green products, even if they had to face the complexity of the products and pay an extra learning cost. Originality/value The volunteers would decrease the consumption of green products when the price was high and would increase their consumption when their ecological values encouraged them to do so. This consumptive value implies that green product adoption was perceived to enhance the social image, self-assessed value and bodily happiness of the users because their inside expectancies were fulfilled.

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