Abstract-We evaluate the performance of college counselors so as to find ways to promote competence of college counselors as well as teaching quality and core competence of the colleges. The issue of performance measure analysis is discussed and a performance measure system is devised. The indicators are selected based on the multi-perspective and multi-level principle, thus enhancing the reasonability, validity and operability of the measure system. A modified fuzzy measure analysis model is established, and a qualitative approach is combined with a quantitative approach for the fuzzy analysis of various indicators. The membership model is built for fuzzy measure of the performance of college counselors, and the best counselors are found out based on fuzzy membership. Finally, the propose model is verified through a specific case.