2014
DOI: 10.1080/10580530.2013.854020
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Open Source CRM Software Selection using the Analytic Hierarchy Process

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Cited by 29 publications
(15 citation statements)
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“…Both scholars and practitioners have given CRM attention since the past two decades [ 3 , 4 ] due to the wide range of benefits it offers and many untold advantages it has. Such pertinent characteristics of CRM has made the system considered as an essential part of current businesses that seek to increase revenues and maintaining the company’s performance [ 5 , 6 ].…”
Section: Introductionmentioning
confidence: 99%
“…Both scholars and practitioners have given CRM attention since the past two decades [ 3 , 4 ] due to the wide range of benefits it offers and many untold advantages it has. Such pertinent characteristics of CRM has made the system considered as an essential part of current businesses that seek to increase revenues and maintaining the company’s performance [ 5 , 6 ].…”
Section: Introductionmentioning
confidence: 99%
“…Vendor criteria are utilized to evaluate the vendor capabilities of software packages. The vendor criteria are important for selecting software because they offer guides for establishing, operating, and customizing software packages (Jadhav and Sonar 2009a , b , 2011 ; Lee et al 2013 ). Table 10 depicts the vendor criteria with a description of each sub-criterion description and presence of the procedure.…”
Section: Methodsmentioning
confidence: 99%
“…Gürbüz et al [12] propose a framework for ERP software evaluation, which integrates three methods: ANP, Choquet Integral (CI) and Measuring Attractiveness by a Categorical Based Evaluation Technique (MACBETH), where ANP defines the rank of alternatives, whereas the CI and MACBETH do the research in conjunctive or disjunctive criteria behavior. Lee et al [13] propose AHP method application in solving the problem of the Open Source Customer Relationship Management (OS-CRM) software evaluation. Shukla et al [14], developed a model for software selection, formed by combining the Stepwise Weight Assessment Ratio Analysis (SWARA) which is used for criteria prioritization and the PROMETHEE method, used for ranking alternatives.…”
Section: Literature Reviewmentioning
confidence: 99%
“…For each pair of the compared alternatives, the preference function ( , ) was determined, according to (13), then the index of the preference ( , ) according to (14) that enables the construction of the outranking relation.…”
Section: The Application Of the Proposed Model For Plm Software Selecmentioning
confidence: 99%