“…Authors have treated openness as willingness to use knowledge/ideas from customers, orther organizations, R and D institutions, suppliers/vendors etc., outside the firm (West, Salterb, Vanhaverbekec, and Chesbrough 2014;Chesbrough 2003Chesbrough , 2006Chesbrough , 2011Urban and von Hippel 1988;von Hippel 2002von Hippel , 2005Von Hippel et al 2011;Dahlander and Gann 2010;Baldwin and von Hippel 2011;De jong et al 2008;De Wit et al 2007;Hyo et al 2016). Yun et al (2010), and Yun and Avvari 2012;Bughin, Chui and Johnson, 2008;Gassman and Enkel, 2004;Immelt, Govindrajan and Trimble, 2009;Govindrajan and Trimble, 2012;West and Bogers, 2014;Pansera, 2013;Di Minin, Frattini, and Piccaluga 2010.…”