This paper analyzes gift-exchange occasions as both a sequentially organized activity, and as a ritual practice imbued with social and cultural meaning. Specifically, the paper focuses on the role of assessments in gifting sequences, the distribution of assessments across participants, and some of the possible troubles which can arise in doing assessments of gifts based on discourse analysis of 44 gifting situations in one family's 30 home videos spanning 13 years. I argue that participants encounter difficulties in the process of proffering assessments of gifts, and that such troubles revolve around the dilemma of constructing positive assessments as authentically given.The analysis discusses the organization of action in gifting occasions, outlines the expectations and dilemmas involved in doing assessments of gifts, and presents participants' discursive practices for managing potential troubles in gift assessment.
Key wordsGifting, discourse analysis, ritual, morality, assessments, authenticity, alignment, communication dilemmas
Assessments in Gifting 3Bio note: Jessica S. Robles (PhD, University of Colorado at Boulder) is a lecturer at the University of New Hampshire. Her research looks at discursive and embodied communicative practices, particularly with regard to morality, trouble and conflict, in various institutional, interpersonal, and cultural contexts.
Assessments in Gifting 4
Troubles with assessments in gifting occasionsThe giving and receiving of gifts is a practice which is both ordinary and special, one with its own cultural, social, and relational expectations. Occasions for gift exchange are organized and orderly, yet fraught with assumptions and face demands. This paper analyzes giftexchange occasions as a sequentially organized activity and as a ritual practice imbued with social and cultural meaning. The paper focuses on the role of assessments in gifting sequences, the distribution of assessments across participants, and some of the possible troubles which can arise in doing assessments of gifts. Based on discourse analysis of 44 gifting situations in a collection of one family's 30 home videos spanning 13 years, I argue that gift recipients, givers and onlookers encounter difficulties in the process of proffering assessments of gifts. These include interactional dilemmas, involving choices in what to say and how to say it, as well as sequential concerns with the placement and production of assessments. The care with which assessments are collaboratively constructed, and the trouble participants may confront doing so, indicate an ideal of authenticity which underlies gifting occasions and which is at odds with the social expectation that gifts must be assessed positively.The next section covers the site of the gift-exchange occasion as a ritual practice and a sequentially organized activity, then reviews assessment as central to gifting. The section thereafter outlines the methodological approach, then presents the analysis of examples from 44 giftings, beginning with the sequential...