Opening up the NHS to market

Brookes, Gavin; Harvey, Kevin

doi:10.1075/jlp.15.3.04bro

Cited by 17 publications

(11 citation statements)

References 22 publications

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“…The data also show that private for-profit hospitals are better equipped to treat difficult cases and more complex pathologies. Moreover, a larger proportion of beds in these hospitals are reserved for emergency room and intensive care patients [ 1 - 5 ].…”

Section: Commercialism In Healthcare Servicementioning

confidence: 99%

Patient Safety: A Deep Concern to Caregivers

Mohiuddin

2019

Innov Pharm

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Patient safety is a global concern and is the most important domains of health-care quality. Medical error is a major patient safety concern, causing increase in health-care cost due to mortality, morbidity, or prolonged hospital stay. A definition for patient safety has emerged from the health care quality movement that is equally abstract, with various approaches to the more concrete essential components. Patient safety was defined by the IOM as “the prevention of harm to patients.” Emphasis is placed on the system of care delivery that prevents errors; learns from the errors that do occur; and is built on a culture of safety that involves health care professionals, organizations, and patients. Patient safety culture is a complex phenomenon. Patient safety culture assessments, required by international accreditation organizations, allow healthcare organizations to obtain a clear view of the patient safety aspects requiring urgent attention, identify the strengths and weaknesses of their safety culture, help care giving units identify their existing patient safety problems, and benchmark their scores with other hospitals. Article Type: Commentary

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Section: Commercialism In Healthcare Servicementioning

confidence: 99%

Patient Safety: A Deep Concern to Caregivers

Mohiuddin

2019

Innov Pharm

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“…Machin and Mayr (2012, pp. 52–56) and Brookes and Harvey (2016) analyzed multimodal discourses of commercialization and privatization in the websites of U.K. health care providers. Brookes, Harvey, and Mullany (2016) adopted a multimodal critical discourse approach to compare discourses of baby-feeding in public health texts about bottle and breast feeding.…”

Section: Introductionmentioning

confidence: 99%

Looking Through Dementia: What Do Commercial Stock Images Tell Us About Aging and Cognitive Decline?

Harvey

Brookes

2018

Qual Health Res

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Commercial stock images are existing, artificially-constructed visuals used by businesses and media outlets to articulate certain values, assumptions and beliefs. Despite their pervasiveness and accessibility, little is known about the ways in which stock images communicate meanings relating to health and illness. This study examines a broad range of common stock images which depict dementia and aging, revealing the tendency for older people with dementia to be represented in objectifying and de-humanising termsemphasizing disease and deficit at the expense of the whole person, while precluding any possibility of enduring personhood. As well as introducing a multimodal critical discourse approach which can be adopted by other researchers examining the ideological underpinnings of health and illness imagery, this study underscores the importance of critically interrogating stock photographya much neglected, yet profoundly influential, cultural resource that can shape the ways we think about and respond to illness and disease.

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“…The study thus relates to previous work on how market and enterprise logics entail some dilemmas for rule-governed state bureaucracies (Arellano-Gault et al., 2013; Du Gay, 2000, 2008; Hoggett, 2006). It also contributes to discourse analytical research that has mainly studied the promotional materials from public sector organizations (Brookes and Harvey, 2015, 2016; Fairclough, 1993; Han, 2013; Ledin and Machin, 2015, 2016; Mulderrig, 2018) rather than the meaning-making of the professionals creating such content. From the perspective that communication contributes to constituting organizations (Fairhurst and Putnam, 2006; Kuhn et al., 2017; Putnam and Nicotera, 2008) it is critical to deliberately examine and openly discuss the workings and logics of public sector communication that may have a profound impact on these institutions and citizens, as the present study undertakes to do.…”

Section: Introductionmentioning

confidence: 99%

“…Moreover, if organizational identity consists of strong and jointly accepted characteristics that are slowly renewed together with contemporary identity aspirations (Golant et al., 2014), then marketization involves intensified negotiation of purposes and identity (Du Gay, 2004). A marketing-based focus on being competitive through uniqueness can undermine an entire sector’s more basic, national mission to provide equal service to citizens everywhere (Brookes and Harvey, 2016; Sataøen and Wæraas, 2015). An attention-seeking, ‘responsive’ public sector may exceed the boundaries of organizational identity and go ‘out of character’ (see Czarniawska, 1997).…”

Section: Introductionmentioning

confidence: 99%

Share a little of that human touch: The marketable ordinariness of security and emergency agencies’ social media efforts

Rasmussen

2020

Human Relations

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Today, communication specialists working for public security and rescue services increasingly use superficially personalized content, or apply ‘a human touch’, to promote their organizations in social media. To theoretically capture and understand such processes, the concept of marketable ordinariness is proposed. This refers to how the communication relates to everyday conceptions – through feelings, humor, cool vehicles or pet animals – and is made marketable, suggesting there is a promotional logic at work. Drawing on appraisal analysis of interviews with communication specialists, the article examines this strategy’s discursive elements, including the semiosis of simplicity, emotion, promotion, storytelling and quantitative success, pointing critically to the ways they aid marketization – the process whereby promotional culture encompasses increasingly more sectors and areas of life. It then discusses a number of implications. First, the public sector employees’ alignment with both informational and promotional values and communication may give rise to an authenticity paradox, leaving everyone else wondering when each standard applies. Second, a stronger promotional identity implies compromised professionalism, favoring certain abilities and choices and underutilizing communication efforts that (a) do not pursue big publicity and (b) involve any issue suspected to be challenging for the organization and mainstream culture.

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Opening up the NHS to market

Cited by 17 publications

References 22 publications

Patient Safety: A Deep Concern to Caregivers

Patient Safety: A Deep Concern to Caregivers

Looking Through Dementia: What Do Commercial Stock Images Tell Us About Aging and Cognitive Decline?

Share a little of that human touch: The marketable ordinariness of security and emergency agencies’ social media efforts

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