2014
DOI: 10.1002/jhbs.21664
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Operant Psychology Makes a Splash—In Marine Mammal Training (1955–1965)

Abstract: Despite the wide spread use of operant conditioning within marine animal training, relatively little is known about this unique application of behavioral technology. This article explores the expansion of operant psychology to commercial marine animal training from 1955 to 1965, specifically at marine parks such as Marine Studios Florida, Marineland of the Pacific, Sea Life Park, and SeaWorld. The contributions of Keller and Marian Breland and their business Animal Behavior Enterprises (ABE) as well as other e… Show more

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Cited by 14 publications
(9 citation statements)
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“…Originally introduced to the dog training industry by Karen Pryor in her book called Don't Shoot the Dog! (historical account by Gillaspy et al 2014;Pryor 1999), clicker training is currently extremely popular. A Google keyword search in August 2016 for the term "clicker training" yielded approximately 1.35 million hits, and Karen Pryor Clicker Training reported over 1400 clicker trainers attending dedicated ClickerExpo seminars in 2016 (Clayton 2016).…”
Section: Introductionmentioning
confidence: 99%
“…Originally introduced to the dog training industry by Karen Pryor in her book called Don't Shoot the Dog! (historical account by Gillaspy et al 2014;Pryor 1999), clicker training is currently extremely popular. A Google keyword search in August 2016 for the term "clicker training" yielded approximately 1.35 million hits, and Karen Pryor Clicker Training reported over 1400 clicker trainers attending dedicated ClickerExpo seminars in 2016 (Clayton 2016).…”
Section: Introductionmentioning
confidence: 99%
“…Modern animal training procedures are linked to two major events: (1) Skinner's discovery of shaping, or the differential reinforcement of successive approximations to a target response (Peterson, 2004;Pierce & Cheney, 2013;Skinner, 1951), and (2) the creation of a field of Applied Animal Psychology by Keller and Marian Breland and based on Skinner's operant conditioning principles (Bailey & Gillaspy, 2005;Bihm et al, 2010;Breland & Breland, 1951). It was the latter development that propelled the field of animal training into a modern era, with the Brelands training a wide variety of animal species for commercials, coin-operated fair/zoo acts, and public shows (Curtis, 1957;Gillaspy et al, 2014;Yin, 2012). Many of these animal training procedures relied on the use of conditioned reinforcement to shape desired behavior rapidly and precisely (Dorey & Cox, 2018;Fernandez, 2001;Ramirez, 1999).…”
Section: A Brief History Of Modern Animal Trainingmentioning
confidence: 99%
“…The Brelands also continued to train animals for coin-operated acts and other revenue-generating ventures, as well as suggesting the use of naturalistic exhibits and visitor-focused learning opportunities within zoos and similar settings (Bailey & Bailey, 1979;Breland, 1962;1963;Curtis, 1957). By 1955, the Brelands also began working with marine mammal parks to establish some of the first cetacean training shows (Bailey & Gillaspy, 2005;Gillaspy et al, 2014). Originally begun with the training of bottlenose dolphins (Tursiops truncates) at Marine Studios (now Marineland of Florida), the use of operant conditioning procedures to train marine mammals would soon spread to other parks, including Marineland of the Pacific, Sea Life Park, and SeaWorld (for a review, see Gillaspy et al, 2014).…”
Section: The Emergence Of Reward-based Zoo Husbandry Training Practicesmentioning
confidence: 99%
“…By 1955, the Brelands also began working with marine mammal parks to establish some of the first cetacean training shows (Bailey & Gillaspy, 2005;Gillaspy et al, 2014). Originally begun with the training of bottlenose dolphins (Tursiops truncates) at Marine Studios (now Marineland of Florida), the use of operant conditioning procedures to train marine mammals would soon spread to other parks, including Marineland of the Pacific, Sea Life Park, and SeaWorld (for a review, see Gillaspy et al, 2014). Eventually, the success of operant conditioning to shape the behaviors of marine mammals would be popularized by books such as Karen Pryor's Lads Before the Wind (1975) and Don't Shoot the Dog!…”
Section: The Emergence Of Reward-based Zoo Husbandry Training Practicesmentioning
confidence: 99%