“…However, further research is needed to explore the potential drawbacks and limitations of using cold storage as a marketing channel, such as the additional costs and logistical challenges involved in implementing this strategy. Contrariwise, Kim et al [ 75 ] noted that the length of time in cold storage played a significant role in determining the quality and price of the apples. Specifically, apples stored for longer periods tended to have lower prices due to decreased quality.…”