2023
DOI: 10.3390/su15043028
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Operationalizing Mass Customization in Manufacturing SMEs—A Systematic Literature Review

Abstract: With the emergence of the fourth industrial revolution, market globalization, and growing customer demands, companies are being forced to rethink their ways of doing business to remain competitive. Small and medium-sized enterprises (SMEs) in the manufacturing sector must also adapt to personalized customer demands. This context forces companies to migrate towards mass customization. The literature proposes several strategies for adapting to this new paradigm but does not offer an implementation sequence for s… Show more

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Cited by 7 publications
(8 citation statements)
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“…The high level of customization allows for meeting the individual needs of customers or closely matching those needs [3,14] since customers are limited to selecting a combination of options [4].…”
Section: Mass Customizationmentioning
confidence: 99%
See 3 more Smart Citations
“…The high level of customization allows for meeting the individual needs of customers or closely matching those needs [3,14] since customers are limited to selecting a combination of options [4].…”
Section: Mass Customizationmentioning
confidence: 99%
“…The second objective of MC is to produce this variety at mass production costs [3]. Good responsiveness, high production efficiency, and a flexible and stable production process [15] help to keep production costs at a low level [14]. Companies must, therefore, have volume efficiency and responsiveness to be able to quickly respond to this variety [16].…”
Section: Mass Customizationmentioning
confidence: 99%
See 2 more Smart Citations
“…One such gap pertains to the uneven geographical distribution of research, wherein certain regions may be underrepresented in the academic discourse [12]. Moreover, there remains a need to assess the interdisciplinary nature of research within the green economy, particularly its intersection with fields such as environmental science, sociology, and political economy [13]. Additionally, while numerous studies like [14], [15] have explored the macroeconomic implications of transitioning towards a green economy, there is a dearth of research focusing on micro-level analyses, such as the adoption of sustainable practices by businesses or the behavioral aspects of green consumption.…”
Section: Introductionmentioning
confidence: 99%