1991
DOI: 10.1001/jama.265.17.2202
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Opinion leaders vs audit and feedback to implement practice guidelines. Delivery after previous cesarean section

Abstract: A randomized controlled trial with 76 physicians in 16 community hospitals evaluated audit and feedback and local opinion leader education as methods of encouraging compliance with a guideline for the management of women with a previous cesarean section. The guideline recommended clinical actions to increase trial of labor and vaginal birth rates. Charts for all 3552 cases in the study groups were audited. After 24 months the trial of labor and vaginal birth rates in the audit and feedback group were no differ… Show more

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Cited by 317 publications
(253 citation statements)
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“…This is consistent with previous research that has found that local opinion leaders can influence change in the clinical practices of health professionals (Lomas 1991). It is suggested that such people may perform a "sanctioning function" for new procedures (Greer 1988), or impact on peer attitudes and beliefs (Mittman et al 1992).…”
Section: Cultural and Attitudinal Changessupporting
confidence: 91%
“…This is consistent with previous research that has found that local opinion leaders can influence change in the clinical practices of health professionals (Lomas 1991). It is suggested that such people may perform a "sanctioning function" for new procedures (Greer 1988), or impact on peer attitudes and beliefs (Mittman et al 1992).…”
Section: Cultural and Attitudinal Changessupporting
confidence: 91%
“…Social actors in a community also tend to model the behavior of others located in central positions within a network (Galaskiewiecz 1985), such as those considered to have high status, reputation, or prestige (Podolny 1993;Haveman 1993;Kimberly 1984). These findings are similar to research on the diffusion of medical innovations that emphasize the impact of initial adoption by "opinion leaders" (Soumerai et al 1998;Lomas et al 1991;Coleman, Katz and Menzel 1966). Peripheral actors may be among the first to try a new, unproven innovation, but adoption by core members will increase rates of diffusion throughout a network (Pastor, Meindl, and Hunt 1998).…”
Section: Network and Linkagesmentioning
confidence: 69%
“…Similarly, physician opinion leaders have been shown to be effective in speeding adoption of clinical guidelines. [12][13][14] Understanding how physician networks are structured will provide insights into how social networks influence physicians' beliefs and behaviors and may point toward improved strategies for disseminating medical information and guidelines.…”
Section: Introductionmentioning
confidence: 99%