“…In particular the opinions expressed in user-generated content can provide powerful insights in many different contexts and the opinion mining literature is replete with a variety of significant challenges, mature techniques and significant results. This includes work in sub-areas such as sentiment analysis [31,44,8,62,63,64], aspect-oriented opinion mining [24,4,50,21,22,66,11], opinion summarization [21,32,70,58,26,45], opin-ion search and retrieval [67,68,40,23], and product review helpfulness estimation [69,28,42,33,15] to name but a few.…”