“…Finally, regardless of the drug group, in the ROI analysis we observed that wanting‐related activity in the NAc and medial OFC was mainly elicited by the anticipation of food rewards, but not touch rewards, suggesting possible differences in neuroanatomical circuitry underlying social and nonsocial reward processing. Social touch is considered a reward as it triggers approach behavior (wanting)—for example, individuals are willing to work to obtain it—and its experience is commonly associated with pleasure (liking), expressed as subjective ratings or positive facial expressions (e.g., Korb, Götzendorfer, et al, 2020 ; Korb, Massaccesi, et al, 2020 ; Løseth et al, 2019 ; Massaccesi et al, 2021 , 2022 ; Mayo et al, 2018 ; Perini et al, 2015 ). Nevertheless, prior neuroimaging research showed that social touch is commonly associated with activity in the insula, secondary somatosensory cortex, and temporal regions, while activity of reward‐related brain regions, like the OFC and the NAc, has been less consistently reported (e.g., Bjornsdotter et al, 2014 ; Gordon et al, 2013 ; Sailer et al, 2016 ; Sander & Nummenmaa, 2021 ).…”