Oportunidades E Desafios Da Inovação Em Comunicação No Brasil a Partir De Uma Avaliação Do Ecossistema

Araújo, Lucas Vieira de

doi:10.4322/2179-1465.021

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Recent work has pointed out that news organizations adoption of AI is unequal (Lima and Ceron 2022;Simon 2022), as it is still expensive and requires high investments, limiting its use, mainly, by those located in the Global South. That is the case of Brazil, where studies indicate that the employment of AI by national news organizations is still sporadic (Carreira 2017;Araújo 2018;Essenfelder and Sant'Anna 2022). However, there are significant cases as related in previous studies (Pase and Pellanda 2019;Essenfelder et al 2019;DalBen 2020DalBen , 2022Santos 2020;Pase et al 2022) and verified by us in empirical research for this chapter.…”

Section: Brazilian Context Points To Expressiveness and Constraintsmentioning

confidence: 99%

An Interweaving of Influences: How the Digital Environment Redefines Journalism

Solito,

Sorrentino

2023

Studies in Big Data

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The series "Studies in Big Data" (SBD) publishes new developments and advances in the various areas of Big Data-quickly and with a high quality. The intent is to cover the theory, research, development, and applications of Big Data, as embedded in the fields of engineering, computer science, physics, economics and life sciences. The books of the series refer to the analysis and understanding of large, complex, and/or distributed data sets generated from recent digital sources coming from sensors or other physical instruments as well as simulations, crowd sourcing, social networks or other internet transactions, such as emails or video click streams and other. The series contains monographs, lecture notes and edited volumes in Big Data spanning the areas of computational intelligence including neural networks, evolutionary computation, soft computing, fuzzy systems, as well as artificial intelligence, data mining, modern statistics and Operations research, as well as self-organizing systems. Of particular value to both the contributors and the readership are the short publication timeframe and the world-wide distribution, which enable both wide and rapid dissemination of research output.

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Section: Brazilian Context Points To Expressiveness and Constraintsmentioning

confidence: 99%

An Interweaving of Influences: How the Digital Environment Redefines Journalism

Solito,

Sorrentino

2023

Studies in Big Data

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“…Andrade (2015) coloca que a interação entre institutos de Pesquisa, Desenvolvimento e Inovação (PD&I), empresas e Universidades é fundamental para estabelecer um sistema de inovação. A academia e o setor produtivo, incluindo as startups, precisam estar próximas de acordo com (Araujo, 2018).…”

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Marketing Planning 4.0: Framework for Science and Technology Institutes

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Ferreira

Pereira-Guizzo

2023

CLIUM

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Interactions between Science and Technology Institutions (STIs) and the actors of the Innovation Ecosystem are essential to the technological development of businesses and society in a dynamic environment. In this situation, it is essential to integrate innovation and marketing strategies to improve the performance of STIs. There are numerous marketing methods and instruments currently available, but marketing 4.0 stands out. This study proposes a marketing 4.0 planning framework for STIs. To accomplish this, a preliminary systematic literature review and a survey of 14 STIs affiliated with EMBRAPII (Brazilian Enterprise for Research and Industrial Innovation) were conducted. The proposal for a marketing 4.0 planning framework for STIs is based on assumptions derived from a literature review and STIs' responses to a questionnaire. To shift strategic assumptions from the analog to the digital era, it is necessary to act on the consumer, competition, data, innovation, and value domains. Based on these presumptions, the framework consists of five stages: scenario comprehension, mapping/identification, planning/detail, action, and evaluation of results.

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Oportunidades E Desafios Da Inovação Em Comunicação No Brasil a Partir De Uma Avaliação Do Ecossistema

Cited by 2 publications

References 2 publications

An Interweaving of Influences: How the Digital Environment Redefines Journalism

An Interweaving of Influences: How the Digital Environment Redefines Journalism

Marketing Planning 4.0: Framework for Science and Technology Institutes

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