The Emerald Handbook of Multi-Stakeholder Communication 2022
DOI: 10.1108/978-1-80071-897-520221018
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Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity

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Cited by 5 publications
(2 citation statements)
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“…Supplier involvement (SI) concept is defined as the extent to how much the suppliers have several resources, capabilities, information knowledge and investments that can provide their partners with tasks, processes and developments, as a part or whole service in order to develop their customers' current products and future needs (Azadegan et al, 2020;Wang et al, 2021c). In SCM literature, there are many studies mentioned to the field of SI that have different areas, such as level of SI in radical innovation (Zhao et al, 2015;Bao et al, 2017;Johansson et al, 2021), advantages and drawbacks of SI (Chae et al, 2017;Aghazadeh et al, 2022;Al-Shboul, 2023), timing of SI (Huntley, 2006;Ye et al, 2018), and the supplier interfaces in technological advancements (Ju et al, 2020;Flankegard et al, 2021). Hence, RQ1.…”
Section: Introductionmentioning
confidence: 99%
“…Supplier involvement (SI) concept is defined as the extent to how much the suppliers have several resources, capabilities, information knowledge and investments that can provide their partners with tasks, processes and developments, as a part or whole service in order to develop their customers' current products and future needs (Azadegan et al, 2020;Wang et al, 2021c). In SCM literature, there are many studies mentioned to the field of SI that have different areas, such as level of SI in radical innovation (Zhao et al, 2015;Bao et al, 2017;Johansson et al, 2021), advantages and drawbacks of SI (Chae et al, 2017;Aghazadeh et al, 2022;Al-Shboul, 2023), timing of SI (Huntley, 2006;Ye et al, 2018), and the supplier interfaces in technological advancements (Ju et al, 2020;Flankegard et al, 2021). Hence, RQ1.…”
Section: Introductionmentioning
confidence: 99%
“…We consider satisfaction a positive affective state resulting from evaluating the company’s activities (Gorton et al , 2015). In the context of service industries, improving customer and employee satisfaction as the main stakeholders of companies through CSR is a significant concern (Calabrese and Lancioni, 2008; Hanaysha, 2017) since companies came to this realization that increasing customer and employee satisfaction by fulfilling social responsibilities will lead to the company’s success in the long run (Aghazadeh et al , 2022; Walsh and Bartikowski, 2013). CSR relationship with a customer and employee satisfaction in various service industries, such as banking (Fatma et al , 2016; Pérez and Del Bosque, 2015a, 2015b; Pérez and Del Bosque, 2016), hotel and tourism (Srivastava and Singh, 2021; Wang et al , 2020; Zientara et al , 2015), transportation and travel services (Chang and Yeh, 2017; Fai Yuen et al , 2018a, 2018b; Phillips et al , 2019), retail (Lombart and Louis, 2014; Park et al , 2017), health-care services (De Roeck et al , 2014), education (Asrar-ul-haq et al , 2017; Mascarenhas et al , 2020) and restaurant and food service (Albus and Ro, 2017; Kim and Stepchenkova, 2020; Lee et al , 2012), has been studied.…”
Section: Introductionmentioning
confidence: 99%