Opportunities for craft consumption: analysis of the quality perceived by consumers

Molina, Arturo; Aranda, Evangelina; Martín, Víctor Javier Mangas; Santos, J. Solera

doi:10.1504/ijgsb.2014.063407

Cited by 6 publications

(13 citation statements)

References 23 publications

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“…From other European countries, e.g. Spain, four articles were written about commercialization of innovations in SMEs and in the craft products sector (Guzmán-Cuevas et al 2009, Küster and Vila 2011, Molina et al 2014, Rialp-Criado and Komochkova 2017. In addition, three articles from Greece have been written about innovation performance of young firms, acquisition of technologies by international corporations and on the development of transnational technology transfer (Fafaliou et al 2010, Manolopoulos et al 2009, Protogerou et al 2017.…”

Section: Results Of Literature Reviewmentioning

confidence: 99%

Commercialization of Innovations Through Internationalization: A Systematic Literature Review

Bracio

Szarucki

2019

Business: Theory and Practice

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The main purpose of the article is to identify the state of knowledge between two multidimensional phenomena: commercialization of innovation and internationalization. In terms of research methods, a systematic literature review, based on the 91 publications located in reputable scientific databases (Scopus and Web of Science) between the years 2000–2017 and Rapid Automatic Keyword Extraction (RAKE), was applied. The main findings provide information on the concept of commercialization of innovations via internationalization, and specifically on different research perspectives and areas of analysis with division of the bibliometric data. The selection of the articles for further analysis is perceived as the main limitation of this study, as some papers may not have been included due to missing keywords or due to having been absent from the two selected databases. The article analyses theoretical research and empirical papers and enables identification of problems in the current research as well as identifying trends in the area of the studied phenomenon. The results on the topic of commercialization of innovation through internationalization have indicated that this issue is still in a premature phase but with an upward trend of research development.

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Section: Results Of Literature Reviewmentioning

confidence: 99%

Commercialization of Innovations Through Internationalization: A Systematic Literature Review

Bracio

Szarucki

2019

Business: Theory and Practice

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“…Paige (2009) concluded that handicraft firms must offer distinctive and appealing products and strong consumer satisfaction orientation. Molina et al (2014) argue that a handicraft product can only be marketable if it is attractive to consumers. Hence, if handicraft firms intend to obtain a profitable business, they should analyze the market and adapt to the needs of consumers.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

“…Besides, the knowledge about the consumers’ perception toward innovation in crafts is mandatory for the success of innovated products, because prior consumer research in developing and introducing innovation has been recognized as very useful (Kühne et al, 2010; Vanhonacker et al, 2013). Additionally,Molina et al (2014) contend that handicraft producers must analyze the market and consider the needs of handicraft consumers to do a profitable business. Thus, it becomes necessary to investigate the perception and attitude of consumers about innovation in crafts.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

et al. 2021

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This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs applicable to handicraft products. The descriptive analysis through a quantitative cross-sectional consumer survey was applied along with cluster analysis for consumer market segmentation following the acceptance of certain types of innovations. Eight factors were discovered through EFA. The construct scores for authenticity innovation, packaging innovation, value-adding, product improvement, product design innovation, alternative/new materials, quality materials, and technological innovations were used in the cluster analysis. The results show that most consumers are open to accepting innovation in handicrafts. Particularly, consumers prefer those innovations that do not modify the traditional features and characteristics of products, such as authenticity, packaging, and quality-related innovations. However, consumers considered technological innovations as more skeptical. The comparison of socio-demographic profile of consumer segments with their acceptance of innovation indicates that the younger generation and well-educated consumers are more willing to accept innovation in handicraft products. Contrarily, the old-age consumers were unwilling to accept the innovation and prefer to purchase authentic and quality products. Additionally, as income increases, people like more authentic and quality products. This study focused on an emerging topic for handicraft industry, that is, innovation considered controversial, challenging, and received less attention from scholars in past. Further, this study is the first of its kind to explore the consumer acceptance of innovation in handicraft products.

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“…La literatura existente considera que la satisfacción del cliente desempeña un papel muy importante en el ámbito empresarial. No obstante, existen numerosas perspectivas diferentes que abordan este concepto (Gallarza y Gil, 2006;Molina et al, 2014).…”

Section: La Satisfacción Del Cliente Y Su Papel En El Sector De La Counclassified

Análisis de la relación entre la comunicación integrada de marketing y la satisfacción del cliente. El caso Mcdonald’s.

Laroussi

2020

ReE

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La comunicación integrada de marketing (CIM) es un concepto que ha atraído gran interés y atención por parte de los académicos y de los profesionales del marketing. Sin embargo, la mayor parte de los estudios existentes se basa sobre la perspectiva organizativa, siendo la CIM percibida por el consumidor una de las lagunas de investigación más destacadas. Por tanto, este trabajo aborda la CIM desde la perspectiva del consumidor y se propone la consecución de un objetivo clave: determinar si la CIM contribuye a la obtención de una mayor satisfacción del cliente, que representa una variable crucial para el éxito de una empresa en el mercado actual. Para cumplir el objetivo propuesto, se llevó a cabo una encuesta online, de la que se obtuvo una muestra final de 252 clientes de la marca McDonald’s. El análisis de los resultados permitió demostrar una relación positiva y significativa entre la coherencia del mensaje y la interactividad, dos dimensiones clave de la CIM, y la satisfacción del cliente. Finalmente, el trabajo propone una serie de implicaciones y futuras líneas de investigación.

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Opportunities for craft consumption: analysis of the quality perceived by consumers

Cited by 6 publications

References 23 publications

Commercialization of Innovations Through Internationalization: A Systematic Literature Review

Commercialization of Innovations Through Internationalization: A Systematic Literature Review

Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

Análisis de la relación entre la comunicación integrada de marketing y la satisfacción del cliente. El caso Mcdonald’s.

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