The need has arisen towards the consideration of individual difference in order to enhance motivation in learning fractions. As a result, researchers found that students could improve the level of motivational factors if learn through preferred learning environment. Also, consideration of students' intentions and emotions encouraged students to learn more and effectively. Therefore, personalized learning modules of fractions were developed for each Learning Orientation Profile consists in Intentional Learning Theory, which are Transformance, Performance, Conformance and Resistance Learners. The modules also developed online based on multi-step problem solving involving fractions. In order to investigate learners' motivational factors including value of fractions, mathematical anxiety in learning fractions and self-concept of ability on fractions, scores for each motivational factors are collected thrice and compared. Then, the results are validated with open-ended questionnaires on the effectiveness of the learning modules. The results show that the modules could improve students' motivational factors in learning fractions.