The impact of process conditions on the synthesis of NiMoO4 nanostructures using a solution combustion synthesis (SCS) method, in which agar powder and Ni(NO3)2 were utilized as fuel and as the oxidant, respectively, was thoroughly studied. The results show that the calcination temperature had a significant implication on the specific surface area, phase composition, particle size, band gap, and crystallite size. The influence of calcination time on the resulting physicochemical/structural/morphological properties of NiMoO4 nanostructures was found to be a major effect during the first 20 min, beyond which these properties varied to a lesser extent. The increase in the Ni/Mo atomic ratio in the oxide impacted the combustion dynamics of the system, which led to the formation of higher surface area materials, with the prevalence of the β-phase in Ni-rich samples. Likewise, the change in the pH of the precursor solution showed that the combustion reaction is more intense in the high-pH region, entailing major implications on the physicochemical properties and phase composition of the samples. The change in the fuel content showed that the presence of agar is important, as it endows the sample with a fluffy, porous texture and is also vital for the preponderance of the β-phase.