It is well-known that a noble metal nanoparticle (NP) exhibits a color due to light absorption and scattering in the visible region based on plasmon resonance. [1][2][3][4] The resonance wavelength depends on the particle size and shape, the refractive index of the surrounding medium, and the interparticle spacing. [5][6][7][8] The resonance and the resultant colors provide various potential applications such as drawing materials, [9,10] colorimetric sensors, [11,12a] optical filters, [13] nonlinear optical materials, [14] and photovoltaic devices.[15] Recently, we have found that a nanoporous TiO 2 film loaded with Ag NPs exhibits multicolor photochromism only in the presence of O 2 .[9]The color of the film changes under a monochromatic visible light from initial brownish-gray to almost the same color as that of the incident light, because the absorption of the film decreases at around the excitation wavelength, and the color reverts to brownish-gray upon UV irradiation. Although it is reasonable to ascribe the spectral change to morphological changes of the Ag NPs, direct observation of the changes occurring in the nanoporous TiO 2 under the existence of O 2 is difficult. Actually, there have only been some discussions about the morphological changes on the basis of indirect measurements [16] or a theoretical analysis, [17] which are not correlated to the multicolor spectral changes. In this work, we found that even Ag NPs photocatalytically deposited on rutile TiO 2 single crystals exhibit multicolor photochromism, and that size-selective dissolution and re-deposition of Ag NPs, which depend on the excitation wavelength, cause the multicolor spectral changes. These findings provide a new methodology, the photoelectrochemical control of size distribution and color of Ag NPs. The TiO 2 (111) surface was irradiated with UV light using a Hg-Xe lamp (Luminar Ace LA-310UV, Hayashi Watch Works) with a bandpass filter (310 nm; FWHM, 10 nm; ⌠1.0 mW cm -2 ) in a mixture of aqueous 1 M AgNO 3 and ethanol (1:1 by vol.) to drive photocatalytic [18] deposition of Ag NPs and oxidation of water and/or ethanol.[19] Figure 1a shows the changes of the extinction (i.e., absorption + scattering) spectrum during the deposition. Corresponding AFM images and lateral diameter histograms of the Ag NPs are shown in Figure 2. In the beginning of the deposition (e.g., at 15 s), a broad extinction peak, typical of plasmon resonance of Ag NPs, was observed at ⌠480 nm. It is reasonable that the peak wavelength (k max ) is longer than the theoretical value [7b,20] (⌠350 nm) for small Ag NPs in air and shorter than that [7b,20]