Vibrational
strong coupling offers newfound potential to affect
chemical processes and represents a wholly new approach to catalysis.
While this presents extraordinary opportunities in the areas of product-selective
synthesis, pharmaceutical design and yield, energy generation and
storage, and unique optical devices, there are a number of important
obstacles, including a lack of mechanistic understanding, unconventional
or misleading spectroscopic interpretations, and a shortage of corroborating
evidence. Here, we present our perspective on opportunities, obstacles,
and the most pressing work to be completed in order to establish the
significant but challenging new field of quantum optical chemistry.