Contemporary reverberation mapping campaigns are employing wide-area photometric data and high-multiplex spectroscopy to efficiently monitor hundreds of active galactic nuclei (AGN). However, the interaction of the window function(s) imposed by the observation cadence with the reverberation lag and AGN variability time scales (intrinsic to each source over a range of luminosities) impact our ability to recover these fundamental physical properties. Time dilation effects due to the sample source redshift distribution introduces added complexity. We present comprehensive analysis of the implications of observational cadence, seasonal gaps and campaign baseline duration (i.e., the survey window function) for reverberation lag recovery. We find the presence of a significant seasonal gap dominates the efficacy of any given campaign strategy for lag recovery across the parameter space, particularly for those sources with lags above ∼100 days in the observed-frame. Using the OzDES survey as a baseline, we consider the implications of this analysis for the 4MOST/TiDES campaign providing concurrent follow-up of the LSST deep-drilling fields, as well as upcoming programs. We conclude the success of such surveys will be critically limited by the seasonal visibility of some potential field choices, but show significant improvement from extending the baseline. Optimising the sample selection to fit the window function will improve survey efficacy.