“…These context effects allow efficient coding of broad ranges of sensory input and are well documented in perception (see, e.g., Carandini and Heeger, 2012;Louie and Glimcher, 2012). Recently, context--dependence and normalization were reported also in value--based decision, in both monkeys (Padoa--Schioppa, 2009;Bermudez and Schultz, 2010;Kobayashi et al, 2010;Rustichini et al, 2017;Conen and Padoa--Schioppa, 2019) and humans (Nieuwenhuis et al, 2005;Elliott et al, 2008;Cox and Kable, 2014;Burke et al, 2016; see Louie and De Martino, 2014 for a review), allowing optimal responses to vast ranges of values in PFC. Specifically, neurons seem to rescale their firing to adapt to the decision context (relative coding) so that their response to a specific value depends on the choice context (e.g., reward vs. punishment), rather than being invariant (absolute coding).…”