“…With IS increasing the cycle time reduces. Bagchi & Skjøtt-Larsen, 2004;Lee, 2004;Min & Mentzer, 2000;Tyndall, 2000;Simatupang & Sridharan, 2004;Nooteboom & Haverbeke, 2007;Hult et al, 2004;Jayaram et al 2004;Lee, 2004;Waller, 2000;Min & Mentzer, 2000;Simatupang & Sridharan, 2004;Khan et al, 2006;Daugherty et al, 2006;Smirnova et al, 2011;Nyaga et al, 2010;Kim, 2013 11 Quick response…”