Abstract:In their seminal paper, Kahneman and Tversky (1979) suggest that investors are more sensitive to losses than gains and that they tend to be risk seeking after losses and risk averse after gains, rather than purely risk-averse as postulated by the classical portfolio theory. Since then many researcher have incorporated loss aversion into the theory of portfolio and studied its implications for the choice of risky assets. This literature typically applies the idea of loss aversion to the return of risky assets o… Show more
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