Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?

Hu, Li; Zhang, Mengwei; Wen, Xin

doi:10.1016/j.ijpe.2023.109031

Cited by 6 publications

(1 citation statement)

References 42 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This approach represents an advancement over past analytical models that traditionally assumed sustainable consumers as the exclusive purchasers of the ecofriendly product. In this context, we assume that θ follows a uniform distribution across the interval [0, 1], aligning with the conventional probability density function employed in consumer preference studies [37], [38].…”

Section: ) Consumers' Utilitymentioning

confidence: 99%

Certifying Greenness: Blockchain’s Impact on Eco-Friendly Products in a Competitive Market

Ma,

Dai

2024

IEEE Access

View full text Add to dashboard Cite

The utilization of blockchain has been implemented to authenticate the environmental sustainability of various products, reshaping the competitive dynamics between environmentally conscious and conventional offerings. We explore the influence of blockchain integration on the rivalry between ecofriendly and non-eco-friendly products sold by two retailers, respectively. We introduce duopoly pricing models to address this concern. One model is designed for an environmentally conscious product firm that utilizes blockchain technology to authenticate the sustainability attributes of its offers. The other model is applicable to a traditional product firm. To evaluate the reliability of our findings, we expand our models to encompass two critical variables: (i) the cost of blockchain adoption and (ii) exogenous decisions concerning product quality. Our analysis reveals that the eco-friendly product firm that embraces blockchain does not enjoy the advantages of expanding its eco-conscious customer base. Paradoxically, an increase in such consumers intensifies the competition between two products. Additionally, our research indicates that although blockchain implementation can alleviate this competition, the use of blockchain for certification does not necessarily enhance the competitiveness of the eco-friendly product. To secure a competitive edge over the non-eco-friendly product through blockchain adoption, the eco-friendly product firm must possess substantial bargaining power.INDEX TERMS blockchain, greenness certification, competitive pricing, green product, supply chain I. INTRODUCTION

show abstract

Section: ) Consumers' Utilitymentioning

confidence: 99%