“…Many E‐commerce platforms, such as Amazon, eBay, and JD, have entered to the E‐commerce market (Wang et al., 2019; Yoo and Jang, 2019; Shi et al., 2022). These platforms and their suppliers make up E‐commerce platform supply chains (EPSCs) (Tsunoda and Zennyo, 2021; Guan et al., 2022). In EPSCs, E‐commerce platforms act as retailers (reselling mode), or provide a marketplace for manufacturers and charge a certain revenue sharing proportion (platform selling mode) (Liu et al., 2020; Wang et al., 2022; Xu et al., 2022; Zhang et al., 2022b).…”