In a supplier-retailer-customer supply chain, a credit-worthy retailer frequently receives a permissible delay on the entire purchase amount without collateral deposits from his/her supplier (i.e., an up-stream full trade credit). By contrast, a retailer usually requests his/her credit-risk customers to pay a fraction of the purchase amount at the time of placing an order, and then grants a permissible delay on the remaining balance (i.e., a down-stream partial trade credit). Also, in selecting an item for use, the selling price of that item is one of the decisive factors to the customers. It is well known that the higher selling price of item decreases the demand rate of that item where the lesser price has the reverse effect. Hence, the demand rate of an item is dependent on the selling price of that item. In addition, many products such as fruits, vegetables, high-tech products, pharmaceuticals, and volatile liquids not only deteriorate continuously due to evaporation, obsolescence and spoilage but also have their expiration dates. However, only a few researchers take the expiration date of a deteriorating item into consideration. This paper proposes an economic order quantity model to allow for: (a) the strategy that supplier offers retailer a full trade credit policy whereas the retailer offers their customers a partial trade credit policy, (b) selling price dependent demand rate, (c) a profit maximization objective and (d) deteriorating items not only deteriorate continuously but also have their expiration dates. For the objective function sufficient conditions for the existence and uniqueness of the optimal solution are provided. An efficient algorithm is designed to determine the optimal pricing and inventory policies for the retailer. Finally, numerical examples are presented to illustrate the proposed model and the effect of key parameters on optimal solution is examined.