This chapter discusses and affirmatively concludes the suitability of directly including financial services in the utility function—as usually done for non-financial products. This implies applying the same Value Added Tax (VAT) rate on them as the standard rate on most of goods and services. It avoids distortions in intertemporal households' decisions on savings substitution. The VAT rate divergence between general goods and services and financial services is associated with different shifts on economic variables, using panel data techniques for a sample of 33 countries for 1960-2019. This tax-induced anomaly in prices also Granger-causes a deficit on savings over GDP.