Optimalisasi Penghimpunan Zakat Melalui Digital Fundraising

Abstract

The developments in zakah management is considered increasingly important along towards the digital era. Based on studies in the performance of several LAZs carried out, the realization of zakah collection is currently far from the potential of zakah which should be, so LAZ needs to take progressive steps in the implementation of the digitization system. This article aims to reveal the challenges faced by LAZ in the dissemination and collection of zakah in digital era, complete with the obstacles faced. In addition, it was stated about the form of strategy for utilizing digital fundraising channels, such as: websites, email marketing, search engine marketing, social media marketing, and social networks, in order to conduct more optimal zakah collection. This research is a qualitative research, using a literature study approach. Data collected related to the research were taken from several literary sources including scientific journals, several books, and related articles published in online media. As a result, by transforming into the use of canals on digital fundraising, zakah management and collection programs can be carried out better while also educate the public about the obligation for zakah.

Analysis of strategies zakat, infaq, and alms collection at BAZNAS Semarang Regency

“…This strategy through electronic media has also been under the opinion of Ade Nur Rohim, that in this digital era, the community has the right to have easy access to and receive information about zakat management through digital Fundraising (Rohim, 2019). OPZ is demanded to be a trustworthy, credible, and professional institution, with progressive steps to transform and optimize the use of digital fundraising channels such as websites, email marketing, search engine marketing, social media marketing, to social networks, in socialization activities to deliver zakat management programs, primarily related to collecting zakat.…”

“…OPZ is demanded to be a trustworthy, credible, and professional institution, with progressive steps to transform and optimize the use of digital fundraising channels such as websites, email marketing, search engine marketing, social media marketing, to social networks, in socialization activities to deliver zakat management programs, especially related to collecting zakat. The socialization must be carried out to provide education to the public regarding the obligation to pay Zakat (Rohim, 2019).…”

Optimalisasi Pengelolaan Zakat: Implementasi dan Implikasinya dalam Perekonomian

“…Namun demikian potensi zakat yang sebenarnya belum dapat digali secara maksimal karena zakat masih dianggap sebagai sumbangan sukarela (voluntary donation) dan negara tidak dapat memaksa para wajib zakat untuk Optimalisasi Pengelolaan Zakat: Implementasi dan Implikasinya dalam Perekonomian| 103 JIEFeS membayarkannya (Rohim, 2019). Padahal jika potensi tersebut lebih dioptimalkan, peran dan kontribusi zakat terhadap masalah ekonomi akan lebih signifikan.…”

Optimalisasi UPZ Berbasis Kampus Sebagai Sarana Untuk Pemberdayaan Masyarakat

“…Maka dari itu diperlukan upaya untuk mengedukasi masyarakat tentang pentingnya zakat. Penggunaan digital platform adalah solusi yang efektif untuk mengedukasi dan menyebarkan informasi kepada masyarakat di era digital seperti saat ini (Rohim, 2019).…”