The replacement of NdFeB magnets by ferrite magnets is discussed. For motors, remanence is relevant, implying in a volume three times that of NdFeB, when the relevant index of merit is remanence. However, if the relevant issue is the BHmax (maximum energy product), the volume for replacement should be ten times larger. The high resistivity of ferrites is a big advantage for motors. The temperature of operation is also relevant, because NdFeB magnets loss coercivity even with small increase of temperature. Different applications are discussed, as for instance, motors for electric cars and wind turbines. The choice of the proper volume depends on the evaluation of demagnetizing field in the condition of operation.