Lead time is generally defined as the period of time for which customers have to wait before receiving completed products or services from enterprises. In the key public utility markets, such as telecommunications market, that are tightly regulated by government watchdogs, service enterprises are obliged to provide equivalent services to all their customers. In the context of service lead time, this means that "standard lead times" should be universally applied to all customers. Existing industrial practice in deriving "standard lead time" is manual and erroneous. Regardless of the variances of demand and resource across geographical areas and across time horizon, service enterprises are generally confined to single fixed "standard lead times". Ill-derived "standard lead times" lead to wrong promises made to customers, which not only forces service engineers to work overtime to deal with overflowing jobs but also incur huge compensation costs due to delayed or failed customer services. In this paper, we set out to tackle the "standard lead time" problem. In particular, we devised an automated approach to testing the existence of legal optimal allocation schemes based on actual customer demand, enterprise resource and assumed standard lead time. We first modelled this as a combinatorial optimisation problem; we then experimented a heuristic local search method, namely "single day shift", inspired by previous work on virtual telescope scheduling; further on, we improved the first method by introducing a new heuristics, namely "multiple day spread", which achieved a speed of search for optimal solutions, 1.29 times faster than the first method. A case study on comparisons between existing default "standard lead time" and the calculated one using our approach for a telecommunication service provider was conducted to demonstrate the necessity and effectiveness of this approach. Finally, we compared our approach with related work. We concluded that our approach is more suitable for the problem of optimizing lead time and resource utilisation, and the results from our work are widely applicable to various industry sectors that concern equivalent customer services, balanced work load and optimal lead times.