The paper presents a machine learning-based system aimed at improving the homogeneity of tensile properties of steel strips for automotive applications over their strip length in the annealing and hot dip galvanizing lines. A novel modular approach is proposed exploiting process and product data and combining smart data pre-processing and cleansing algorithms, an ensemble of neural networks targeted to specific product classes and an ad-hoc developed iterative procedure for identifying the variability ranges of the most relevant process variables. A decision support concept is implemented through a software tool, which facilitates exploitation by plant managers and operators. The system has been tested on site. The results show its effectiveness in improving the control of the thermal evolution of the strip with respect to the standard operating practice.