Optimization of column width in website layout for advertisement fit

Marszałkowski, Jakub; Drozdowski, Maciej

doi:10.1016/j.ejor.2012.11.028

Cited by 13 publications

(3 citation statements)

References 8 publications

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“…Citation information: DOI 10.1109/ACCESS.2021.3115979, IEEE Access the golden ratio, rule of thirds, and others when designing websites in general [11]. On the other hand, for websites containing advertisements, several studies have been done to optimize ad placement while keeping aesthetics in the website and at the same time maximizing ad revenue [84,95].…”

Section: ) Publishermentioning

confidence: 99%

A Survey of the Role of Viewability Within the Online Advertising Ecosystem

et al. 2021

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We also want to thank ExoClick for their support in conducting this research. The project that gave rise to these results received the support of a fellowship from "la Caixa" Foundation (ID 100010434) and from the European Union's Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 847648. The fellowship code is LCF/BQ/PR20/11770009. We also acknowledge support from the Spanish Ministry of Economy and Competitiveness through the Juan de la Cierva Formación program (FJCI-2017-34926) ABSTRACT Within the online advertising ecosystem, viewability is defined as the metric that measures if an ad impression had the chance of being viewable by a potential consumer. Although this metric has been presented as a potential game-changer within the ad industry, it has not been fully adopted by the stakeholders, mainly due to disagreement between the different parties on the standards to implement and measure it, and its potential benefits and drawbacks. In this study, we present a survey of the role that viewability can have on the main challenges of the online advertising ecosystem depicting the main applications, benefits and issues. With this objective, we provide an overall picture of how viewability can fit within the ecosystem, which can help the different stakeholders to work on its adoption, integration and establishing a research agenda.

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Section: ) Publishermentioning

confidence: 99%

A Survey of the Role of Viewability Within the Online Advertising Ecosystem

et al. 2021

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“…A literature review about the application of optimization in the publicity industry showed that there is a little number of articles available. Marszałkowski et Drozdowski (2013), propose a method to optimize the column widths from a website layout for a given set of advertisement units; each ad unit with its width and height measured in pixels. The layout partitioning, which is the action of dividing the website into columns, needs to consider the aesthetically pleasing and is made in an arbitrarily way.…”

Section: Introductionmentioning

confidence: 99%

Advertisement quantity optimization to maximize profit in a Publishing House

Medeiros

Vidor

2018

Braz. J. of Operations & Production Manag.

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This study aims to determine the optimal quantity of pages and the optimal quantity of each size advertisement that a magazine should have to maximize profit in a publishing house. The solution of this problem is based on operations research method application and is composed by four steps: (i) defining the problem, (ii) algorithm application, (iii) modeling scenarios and (iv) decision-making. The application of the method is performed in a publishing house data and the problem is solved by linear programming perspective. The results indicate that it is possible to maximize the total profit finding the optimal quantity of advertisements. The main contribution of the paper is to illustrate the use of operations research at service industries through a publishing house case. In conclusion, the method proposed to improve the ads allocation regarding the maximum profit.

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“…In addition, looking websites all over the internet, you can see a layout includes two, three or four columns with column widths was selected suitable to basic rules of art adapter of website: golden ratio, rule of thirds, symmetrical or asymmetrical balance [23], which are unlimited content as the page can be scrolled down [24]. Content displays in a fixed width space based on the available screen space.…”

Section: ) Layout and Modulesmentioning

confidence: 99%

An Application of Software Technology towards an Effective Web Design

Wang¹,

Hoa²

2013

IJET

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Abstract-A website offers a business not only an additional platform for promoting services, but also another avenue for generating more revenue by attracting more people to visit and make purchases.A suitable designed website interface helps a web manager to measure how well a website satisfies its visitors and the interface design will be the key criteria to check its information presentation for a quality website. The application of software technology tends to improve information presentation in content modalities (e.g. text, images, videos, colors, etc) for visitors with diversity and dynamic way.The purpose of this study is to build a personal website based on visitor information requirement. System architecture is designed to a visually appealing website with regard to the study abroad experiences to provide information for visitors. The interaction between visitor and computer system via well designed website interface is illustrated in an attractive, colorful and impressive presence; it helps visitors to use easily in networked environment.Index Terms-Website interface, visitor information requirement, architecture interface and technology.

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Optimization of column width in website layout for advertisement fit

Cited by 13 publications

References 8 publications

A Survey of the Role of Viewability Within the Online Advertising Ecosystem

A Survey of the Role of Viewability Within the Online Advertising Ecosystem

Advertisement quantity optimization to maximize profit in a Publishing House

An Application of Software Technology towards an Effective Web Design

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