Photochromism and light-induced orientation of a hydrogen-bonded paramagnetic mesogenic complex were investigated. The azopyridine chromophore included in the chemical structure of the complex is capable of reversible trans-to-cis photoisomerization with the lifetime of the cis-isomer being on the order of seconds. The action of polarized light on the solid film of the complex results in its in-plane photo-orientation, wherein the azopyridine chromophores become preferentially aligned perpendicular to the electric vector of the incident light. The photoorientation kinetics strongly depends on the morphological properties and thermal history of the film and has an unusual Sshaped form due to the topochemical nature of the process (Avrami kinetics). The observed peculiarities of the photoinduced alignment of the complex corroborate the mechanism of photoorientation by means of microscopic structure rearrangement. The polarized optical absorbance and electron paramagnetic resonance spectra of the photoaligned film of the material prove that the sample is characterized by macroscopic biaxiality due to the presence of two competing orienting forces, namely, the polarized light and the orienting influence of the surface. Electron paramagnetic resonance spectra of the complex in aligned crystalline and nematic samples are interpreted in terms of the macroscopic order of the material and intermolecular spin−spin interactions of the nitroxyl fragments.