Due to the low thermal conductivity and low rigidity of the rubber bladder, the traditional tire curing process faces problems such as low efficiency, high energy consumption, and low production accuracy. To eliminate defects, this work presents a novel direct-pressure curing technology (DPCT) with a steel internal mold heated by electromagnetic induction. Special equipment featuring this novel technology was developed and used for trial-production of tire with a specific size. The energy consumption of sample tires was measured for comparison between the new technology and the traditional one. Nonuniformity and unbalance of tires are tested, meanwhile, physical properties of tread and sidewall parts of cured tires are tested. Furthermore, a finite element analysis (FEA) is carried out to investigate the heating rate of the new curing technology and to optimize the curing process. According to the results, with the new curing technology, the energy consumption per cure cycle is cut down by about 86%, while the curing efficiency and the tensile strength of sidewall part of the cured tire are improved by 22.5% and increased by 13.9%, respectively. In addition, the radial force variation (RFV), couple unbalance mass and curing temperature difference are also reduced by 16.8%, 37%, and 8 °C, respectively. These results suggest that DPCT has excellent energy-saving performance and production accuracy.