Optimization Strategy of Banyuwangi's Hexahelix to Maintain the Sustainability of Tourism Development

Abstract

Apart from the ability to survive Banyuwangi tourism against the Covid-19 pandemic, research conducted in 2021 found that the Banyuwangi tourism hexahelix development model was less than optimal. The relationship between stakeholders has not been synergized, and there are still overlapping roles between stakeholders. The results of the focus group discussion (FGD) conducted in 2021 show that there needs to be a study to develop technical recommendations for optimizing the Banyuwangi tourism hexahelix development model to maintain the sustainability of Banyuwangi tourism development. This research approach is case study research. Types of research included descriptive, quantitative, and qualitative research. The data were analyzed with a descriptive method to determine the internal and external conditions that affect the development of Banyuwangi tourism and then used the analysis of internal factor evaluation (IFE), external factor evaluation (EFE), strengths-weakness-opportunitiesthreats (SWOT) to formulate a technical recommendation strategy for strengthening the Banyuwangi tourism hexahelix development modelThe abstract needs to summarize the content of the paper. The result shows there are 4 strategies that can be used to optimize the hexahelix model of Banyuwangi tourism development activation of the Regional Tourism Promotion Board (BPPD) Banyuwangi, intensive promotion by promoting the image of "Majestic Banyuwangi", a collaboration between stakeholders to create tour package innovations, and training on tourism attraction management and strengthening of human tourism resources.