Optimization Strategy of Mobile Cellular Network based on Customer Smartphone Penetration

Setiawan, Wawan Budi; Tricahyono, Dodie

doi:10.5220/0008432904980505

Cited by 1 publication

(1 citation statement)

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“…In this journal, the integrated model framework has three categories of PCI (perceived characteristics of innovating) factors: subjective evaluation, objective conditions, and interacting factors as determinants of perceived usefulness (PU) and/or perceived ease of use (PEOU), which affect the adoption behavior of Information Technology (IT) users. The next reference is from research conducted by Setiawan and Tricahyono (2020) with the title "Optimization Strategy of Mobile Cellular Network based on Customer Smartphone Penetration," which combines the concepts of IDT (i.e., compatibility, observability, and trialability variables) and TAM (i.e., perceived usefulness and perceived ease of use variables). It is concluded that compatibility variables in the IDT theory play an important role compared to observability and trialability variables.…”

Section: Previous Research (State Of the Art)mentioning

confidence: 99%

Acceptance Analysis of Cyclops Application in Telkomsel Pamasuka Area Using Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM)

Kadir,

Tricahyono

2024

Journal of Multidisciplinary Academic Business Studies

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Purpose: In this thesis, we will examine how much employee acceptance in the Pa Masuka Area, especially “Network” and “Sales', which totals around 522 people to the CYCLOPS application using the Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) methods, then an online survey is conducted. Research methodology: Data analysis was performed using a Structural Equation Modeling (SEM) model. Results: Digitization of processes at Telkomsel continues to be carried out to increase the effectiveness of employee work, including in the Pausuka Area, especially in the Area Network Operations Sub-Directorate of Pausuka which is responsible for 18,000 sites serving 30 million customers based on April 2023 data.CYCLOPS is a supporting application for digitizing processes that makes it easier for employees, especially the "Network" and "Sales" sections, to observe network conditions (Live Monitoring), find out the potential for network development, make improvements that are right on target according to set priorities to carry out network quality tests.

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Section: Previous Research (State Of the Art)mentioning

confidence: 99%