Self-supporting run-flat tires (SSRFTs) achieve good zero-pressure driving ability by reinforcing the sidewalls, and the structural shape of sidewall insert rubber (SIR) is critical in influencing the mechanical characteristics of SSRFTs. In this paper, an SSRFT contour model is established by combining the radial tire contour theory and the design elements of SIR. The influence of two design parameters (maximum width L and maximum thickness H) of SIR on the tire stiffness characteristics and the contact characteristics is analyzed in depth, and the accuracy of the model is verified by the tire mechanics bench test. The results show that the radial stiffness of SSRFTs is positively correlated with two design parameters; an increase in L affects the stress concentration at the end of SIR, while a change in H has a more drastic effect on the stress distribution of SIR, leading to a large change in both the location of the deformation of SIR and the maximum equivalent stress; under rated pressure conditions, when L is less than 100 mm, the overlap between SIR and the tread decreases, which in turn makes the contact characteristics of SSRFTs closer to that of a normal tire, and obtains better comfort and abrasion resistance; under zero-pressure conditions, the maximum contact stress of the tread is the smallest when the H is 8 mm, but when H is less than 6 mm, the contact characteristics appear to deteriorate uniformly, and the maximum contact stress continues to rise. The results of the research provide a reference value for the selection of the design parameters for SIR and the optimization of the dynamic performance of SSRFTs.