For decades, drivers and fleet managers have been impacted by the instability of fuel prices, the need to save resources and the duty to meet and attain environmental regulations and certifications. Aiming to increase performance and efficiency and reduce emissions and mileage costs, plug-in electric vehicles (PHEVs) have been pointed out as a viable option, but there are gaps related to tools that could improve the numerous existing conventional vehicles. This study presents the design of an aftermarket hybridization kit that converts a vehicle originally driven by a combustion engine into a PHEV. To achieve this goal, an optimization was conducted with the objective of decreasing the cost (regarding fuel consumption and battery charging) to perform a local driving cycle, while attenuating the tailpipe emissions and reducing the battery mass. The torque curves of the electric motors, the battery capacity, the parameters for a gear shifting strategy and the parameters for a power split control were the design variables in the optimization process. This study used the Campinas driving cycle, which was experimentally obtained in a real-world driving scenario. The use of a local driving cycle to tune the design variables of an aftermarket optimization kit is important to achieve a customized product according to the selling location. Among the optimum solutions, the best trade-off configuration was able to decrease the mileage cost in 22.55%, and reduce the tailpipe emissions by 28.4% CO, 33.55% NOx and 19.11% HC, with the addition of a 137 kg battery.