In this work studies on photochromism for optics and photonics are reviewed. The versatility of organic chemistry gives photochromic materials wide opportunities for several applications that range from tunable filters and gratings, to refractive-index modulators for optical fibers and communications, to optical memories and sensors. Moreover, novel results on efficient modulation of amplified emission in a conjugated polymer/photochromic system are presented. Credit for the background image (WR 25 and Tr16-244, open cluster Trumpler 16): NASA, ESA and Jesús Maíz Apellániz