Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Steenkamp, Jan‐Benedict E. M.; Burgess, Steven M.

doi:10.1016/s0167-8116(02)00063-0

Cited by 176 publications

(158 citation statements)

References 52 publications

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“…This means that customers with low self-control, high demand for uniqueness, strong interest in fashion and great desire for experiencing new things may get deeper involvement in impulse buying than normal people. This finding received support from some past studies of impulse buying including [18]- [36]. These authors did examine the existence of some significant relationships between impulse buying and independent variables, however, in their findings, the mediating role of hedonic purchase was not explored.…”

Section: A Discussionmentioning

confidence: 72%

“…In addition, new experiences tends to be accepted straightforwardly by group having high optimum stimulation level [34]- [35] and thus they are more engaging and willing to check out new products, services and brands [33], [36]. Accordingly, individuals with high optimum stimulation level are likely to have indulgence in impulse buying.…”

Section: International Journal Of Trade Economics and Finance Vol mentioning

confidence: 99%

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Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase

Khương¹,

Tran²

2015

IJTEF

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Abstract-This research aimed to explore the direct and indirect effects of consumer's intrinsic variables on the impulse buying of customers toward fashion products in Ho Chi Minh City, Vietnam. Guided by impulse buying literature and previous research studies, the theoretical framework and hypotheses were developed to examine whether consumer behaviors including consumer's need for uniqueness, consumer self-spending control, novelty-fashion consciousness and optimum stimulation level affected hedonic purchase which, in turn, influenced the impulse buying characteristic. Data were collected by using a structure questionnaire from 355 respondents in four most famous fashion malls in Ho Chi Minh City. Multiple Regressions and Path analysis were applied as main methods to test the hypotheses of the study. As a result, this study found direct impacts of consumer's need for uniqueness and optimum stimulation level on impulse buying while hedonic purchase did moderate the effects of consumer self-spending control and novelty-fashion consciousness on impulse buying behavior. The results from this paper would be applied for both overseas and local fashion brands/retails to implement and turn into practical marketing activities to attract more impulse buyers.Index Terms-Impulse buying, indirect effects, hedonic purchase, intrinsic variables, fashion products.

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Section: A Discussionmentioning

confidence: 72%

Section: International Journal Of Trade Economics and Finance Vol mentioning

confidence: 99%

Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase

Khương¹,

Tran²

2015

IJTEF

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“…The majority of the research in logistics was driven in the United States and in Western Europe, now we cannot neglect the emerging countries where lives more than 80% of the consumers (Steenkamp & Burgess, 2002). In this frame, two main objectives were assigned to this research.…”

Section: Discussionmentioning

confidence: 99%

Supply Chain Collaboration in Emerging Economies Moroccan Food, Textile and Leather Industries

Belhsen¹,

Nour-Eddine²,

Sentel³

et al. 2013

CUBR

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The aim of this research is to examine the collaborative behaviors of key suppliers and its effects on logistics and organizational performance of food, textile, and leather industries in an emerging economy: Morocco. The qualitative study and quantitative one are done. Techniques of content analysis are applied using Nvivo 9 software for the first study. Survey research and structural equation modeling using LISREL 8.7 was done for the second one.The results of qualitative study indicate that the concepts used are mainly important in industries. Supply chain collaboration affects strongly logistics performance rather than organizational performance. Also, Logistics performance has a great effect on organizational performance. One of the aim limitations of the current research may have been the nature of scale chosen. Logistic and organizational Performance is formative factors not reflective measures. Moreover, we should distinct those construct into qualitative and quantitative dimensions. In order to achieve greater organizational performance, more attention should be paid on logistic performance more than supply chain collaboration.

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“…In addition, only a few studies look at emerging markets in this area (e.g. Steenkamp and Burgess 2002;Boso et al 2012;Yu et al 2013). While many studies have found that marketing and innovation lead to better overall performance, little is known about how the antecedents of marketing innovativeness contribute to different aspects of performance as well as other important outcomes; and, moreover, about how the antecedents of marketing innovativeness operate under varying external conditions.…”

Section: Introductionmentioning

confidence: 99%

Understanding marketing innovativeness in Asia: a research agenda

Abosag

Brennan

2017

Asian Bus Manage

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Marketing innovativeness has been credited for improvements in general quality of life, consumer experience, and firms' and brands' performance. However, much of the knowledge and research on marketing innovativeness has developed from studies in Western countries, particularly the USA and Europe, with little understanding of marketing innovativeness in Asia. In this paper, we critically examine existing literature with aim of developing a better understanding of marketing innovativeness in Asia. We discuss theoretical and methodological considerations of which researchers need to be aware when they pursue research on Asian countries.

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Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Cited by 176 publications

References 52 publications

Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase

Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase

Supply Chain Collaboration in Emerging Economies Moroccan Food, Textile and Leather Industries

Understanding marketing innovativeness in Asia: a research agenda

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