Oral Advertise or Mouth to Mouth Advertise Effective Methods of Advertisement in Marketing

Abstract

In today's world and new conditions of market we are forced that think to target advertising. Among the various methods of advertising and marketing oral marketing or word of mouth has gained most important among marketers. So that oral advertising is most efficient and effective methods of advertising in marketing. Given the importance of this issue and advertising role of oral effective in current marketing it seems should be manage this phenomenon effectively and with conscious measures will benefit its advantages. Because, organizations without the knowledge of how consumer behavior and its understand will not be have ability to adopt appropriate action. However, consumer behavior stems particular beliefs and attitudes in their cultural values. Culture is general and complex concept that includes knowledge, belief, art, morals, law, custom and any other capabilities.