“…Our study population also showed an inadequate knowledge regarding risk factors. Although more than two thirds of the participants identified tobacco use (smoking and smokeless tobacco use) as the main risk factors, similar to earlier studies conducted in Australia, England, India, Iran, Malaysia and the USA (Horowitz et al, 1995;Warnakulasuriya et al, 1999;Tadbir et al, 2013;Park et al, 2011;Agrawal et al, 2012;Ghani et al, 2013), only small proportion of participants were aware that old age, alcohol consumption, and sun exposure in the case of lip cancer are also potential risk factors. The greater awareness of tobacco as a risk factor could be attributed to anti-tobacco media campaigns explaining the adverse effects of smoking.…”