“…The effectiveness of extension service delivery is believed to have been limited as a result of prevailing sociocultural and economic circumstances of not only the farmers but, more importantly, of the prevailing authorities, either government or non-government agencies charged with carrying out the task of social change (Farrington, Christoplos, & Kidd, 2002;Roling & Wagemakers, 1998). Information on new technologies and innovations reaches a larger proportion of farmers through personal contacts such as visits from extension agents, while electronic and other mass media methods are scarcely used; the high cost of print media and time slots in electronic media, as well as an inappropriate and inconsistent government policy, could be responsible for the high reliance on personal contact, especially in developing countries (van Woerkum, 2002).…”