Order Matters: The Effect of “AR-First” or “AR-Later” on Consumer Decision-Making

Sun, Chunhua; Wang, Dongmei; Liu, Yezheng

doi:10.1080/10447318.2024.2428473

International Journal of Human–Computer Interaction

2024

DOI: 10.1080/10447318.2024.2428473

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Order Matters: The Effect of “AR-First” or “AR-Later” on Consumer Decision-Making

Chunhua Sun,

Dongmei Wang,

Yezheng Liu

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Order Matters: The Effect of “AR-First” or “AR-Later” on Consumer Decision-Making

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References 109 publications

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