Organ donation and departments of motor vehicles: Multiple messages, implementations, and replications.

Abstract

Objective: To reduce uncertainty about the effectiveness of Departments of Motor Vehicles (DMV) interventions, we assessed the influence of several DMV-based media campaigns on organ donor registration. Method: Across 4 studies, campaigns were implemented in 8 (Studies 1-3) or 9 (Study 4) New Mexico DMVs. Three theories guided message development (i.e., efficacy, altruism, vested interest). Donor registration was the outcome measure. Results: In Study 1, both the efficacy (OR = 1.14) and altruism (OR = 1.11) campaigns resulted in significantly more registrations than the control condition and the vested interest campaign. In Study 2, the efficacy campaign (OR = 1.13) again resulted in significantly more registrations than the control and vested interest campaign. In Study 3, a new version of the efficacy campaign (OR = 1.21) and 2 new versions of the vested interest campaigns (OR = 1.12; 1.14) all resulted in significantly more registrations than the control condition. In Study 4, neither the efficacy campaign (OR = 1.06) nor a campaign that combined efficacy and vested interest materials (OR = 1.03) significantly increased registrations. A single-paper meta-analysis assessing these studies indicated all 3 appeals resulted in significantly greater registrations than the control (OR ranged from 1.06 to 1.13). Conclusion: Results indicate donor registration rates can be increased through DMVbased media campaigns; however, the appeal used, and the implementation of that appeal, can determine the likelihood of success. These results can guide the development and implementation of campaigns seeking to influence donor registration and other prosocial behaviors.

Video Messaging to Increase Vascularized Composite Allograft Donation Willingness in United States Military Veterans

“…Video messaging is an effective and persuasive strategy for increasing favorable attitudes toward organ donation and donor registry enrollment. 22,31-33 We extend these findings by showing that video messaging is also effective at increasing behavioral willingness to donate VCA organs. This mirrors findings by Plana et al 34 who also demonstrated that exposure to an informational video on face transplantation increased the willingness of adults to be face donors.…”

Respect, interaction, immediacy and the role community plays in registering an organ donation decision

“…It is also important to consider research [ 56 , 57 ] that has found self-efficacy and vested interest are important in increasing registration rates in the Department of Motor Vehicles in the US. Fostering community belonging in this context, which has been associated with negative affect [ 39 ], may further increase the number of people who register.…”

An evaluation of the license to save lives program to promote organ, eye, and tissue donation among teenagers

“…The current project sought to provide an interactive, engaging, and enjoyable learning module to organ donation education efforts rooted in prior successful donation campaign efforts. 9,16,44 The program was implemented across a handful of driver education programs in the Midwest-Cleveland, Ohio and Detroit, Michigan. The major findings from this study can be categorized into two main areas-between-and within-subject analyses.…”

“…LTSL was informed by organ, eye, and tissue donation intervention best practices 9,10,43,44 After completing both challenges, participants selected a real-life narrative video, from a collection of three videos, to learn about how organ donation had personally impacted an individual or family.…”

“…Systematic reviews have established that organ donation interventions are often effective at increasing registration rates. 9,16 Among the interventions, research demonstrates that active interventions (e.g., watching a video) are more effective at promoting organ donation registration than passive methods (e.g., the presence of an informational flyer). 16 With research favoring active as opposed to passive interventions, digital games appear to be a promising approach for knowledge acquisition within the donation context.…”