Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

Chryssohoidis, George; Krystallis, Athanasios

doi:10.1016/j.foodqual.2005.01.003

Cited by 258 publications

(245 citation statements)

References 26 publications

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“…This factor explains 16.269% of the variance. This finding is also supporting the existing literature as health is the main motivator of consuming organic food (Pellegrini & Farinello, 2009;Lockie et al, 2002;Magnusson et al, 2003;Chryssohoidis & Krystallis, 2005;Gracia & Magistris, 2008;Hughner et al, 2007;Li et al, 2007;Wier et al, 2008;Zepeda & Deal, 2009;Bellows et al, 2010;Cerjak et al, 2010;Hasançebi, 2010;Ergin & Ozsacmaci, 2011;Çabuk et al 2014). The second factor contains three items and it is named as "Product Related" factor which is related to perceived characteristics of organic foods by consumers.…”

Section: Research Findingssupporting

confidence: 85%

“…Previous research suggests that personal health concerns may drive consumers' attitudes toward organic food (Botonaki, Polymeros, Tsakiridou, & Mattas, 2006;Chryssohoidis & Krystallis, 2005;Harper & Makatouni, 2002;Kareklas, Carlson, & Muehling, 2014;Magnusson et al, 2003;Makatouni, 2002;Padel & Foster, 2005) MOTIVES UNDERLYING ORGANIC FOOD CONSUMPTION IN TURKEY 335 and intention to purchase organic food (Kareklas et al, 2014;Schifferstein & Oude Ophuis, 1998;Soler, Gil, & Sanchez, 2002). Individuals' perception that organic food is healthier with greater nutritional value compared to conventional food, and produced naturally without using harmful chemicals results in positive attitudes towards organic food (Kareklas et al, 2014;Ott, 1990;Pino, Peluso, & Guido, 2012;Squires, Juric, & Cornwell, 2001;Wandel & Bugge, 1997;Wilkins & Hillers, 1994).…”

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

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Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

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Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.

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Section: Research Findingssupporting

confidence: 85%

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

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“…For instance, a study found in line with ours, i.e., that there is a higher consensus among those frequently buying organic food, for environmental matters, compared to occasional organic buyers who put more emphasis on health and taste. However, in that study the value dimension that corresponded to environmental protection values was not correlated with organic food consumption [18]. In our study the differences in the protection value are small and also there was no significant difference in the corresponding moral personal norm that is among the proximal drivers for organic food consumption [17] [65].…”

Section: Discussioncontrasting

confidence: 65%

“…Some approaches refer to Norm-Activation theories [17]. Other approaches analyse the link between values and organic food choice [18]- [20]. Specifically, the value theory as developed by Schwartz [21] [22], gained an important influence in the context of sustainable consumption.…”

Section: Personal Norm and Valuesmentioning

confidence: 99%

Differences between Occasional Organic and Regular Organic Food Consumers in Germany

Krömker¹,

Matthies²

2014

FNS

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It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, were classified as conventional, occasional organic or regular organic consumers depending on the number of organically produced items bought. In order to gain encompassing insights on the differences between the ROC and OOC consumer groups, a large set of psychological and socio-demographic factors was studied. They differ with respect to general food choice motives with OOC placing significantly less importance on animal welfare, food security, environmental protection and more importance on caloric content, convenience and price compared to ROC; with respect to beliefs about the consequences of organic food consumption OOC expect greater expense, less choice, no increase in vitamins and no improvement in taste compared to ROC, and finally OOC show a less positive attitude, weaker social norms and lower intentions of buying organic food regularly in the future and give a lower importance in their lives to protection of the environment. OOC finally prefer different grocery stores and use a larger variety of stores than ROC.

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“…Focusing on consumer demand for organic products, existing studies have investigated the role of personal values (i.e. Chryssohoidis and Krystallis, 2005;Baker et al, 2004), attitudes and behaviour (i.e. Kim and Chung, 2011;Aertens et al, 2009;Tsakiridou et al, 2008;de Magistris and Garcia, 2008;Padel and Foster, 2005;Beharrell and MacFie, 1991) health-and environmentally-friendly behaviour (i.e.…”

Section: Consumer Perception Of Organic Foodmentioning

confidence: 99%

Tasting green: an experimental design for investigating consumer perception of organic wine

Wiedmann

Hennigs

Behrens

et al. 2014

British Food Journal

117

137

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(2005),"Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food", British Food Journal, Vol. 107 Iss 8 pp. 606-625 https:// doi.org/10.1108/00070700510611002 Access to this document was granted through an Emerald subscription provided by emerald-srm:271967 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Purpose -There is empirical evidence that the image of organic products has a stronger effect on consumer perception than the intrinsic characteristics. Against this background, the aim of this paper is twofold; first, to ascertain if the stimulus "organic food", placed by storytelling, influences the perception of wine. Based on this, the study tries to discover wherein a positive perception of organic wine might be reflected (e.g. willingness to pay premium prices, better taste perception). Design/methodology/approach -Focusing on the consumer perception and evaluation of conventional versus organic wine, it was decided to use an experimental design with a blind taste test procedure. The prediction was that subjects would rank a wine described as organic higher than a conventional wine -even if there is no objective difference. Consumer perceptions and attitudes toward the wines were assessed using a questionnaire including wine preference, buying and recommendation intention, and willingness to pay. Besides, consumer wine knowledge and consumer personal environmental orientation were measured as individual constructs.Findings -In accordance with existing research insights, consumers tend to prefer organic products over conventional ones. In this context, the experiment shows that adding information on the product's process during a blind test leads consumers to increase their ratings in favour of the "organic wine". Interesting is that consumers even give a better rating for "conventional wine" just described as being "organic", indicating that the appearance and taste are perceived to be better, and the price intention is higher -thus, a pure signalling effect is achieved. Originality/value -The key finding of the study was that even if...

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Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

Cited by 258 publications

References 26 publications

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Differences between Occasional Organic and Regular Organic Food Consumers in Germany

Tasting green: an experimental design for investigating consumer perception of organic wine

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