Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Chetioui, Youssef; Butt, Irfan; Fathani, Anass; Lebdaoui, Hind

doi:10.1108/bfj-10-2021-1097

Cited by 34 publications

(16 citation statements)

References 121 publications

(229 reference statements)

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“…This is consistent with Azjen's theory of planned behavior and in line with the findings of extent literature (e.g. Chetioui et al , 2022; Cavite et al , 2022; Yilmazel, 2022). We also confirm that subjective norms positively influence consumers' attitude (Kumar et al , 2023; Testa et al , 2019) and intention (Carrión Bósquez et al , 2023; Mughal et al , 2023; Roh et al , 2022; Teng and Wang, 2015) towards purchasing organic food.…”

Section: Discussionsupporting

confidence: 93%

“…Attitude toward organic food (Gifford and Bernard, 2006;Honkanen et al, 2006;Teng and Wang, 2015) ATT1 To me buying organic food is extremely good ATT2 To me buying organic food is extremely desirable ATT3 To me buying organic food is extremely enjoyable ATT4 To me buying organic food is extremely wise ATT5 To me buying organic food is extremely pleasant Behavioral control (Yadav and Pathak, 2016;Qi et al, 2020) PBC1 Whether or not I buy organic food is completely up to me PBC2 I am confident that if I want, I can buy organic food instead of non-organic products PBC3 I have resources, time and opportunities to buy organic food Subjective norms (Teng and Wang, 2015;Cristina et al, 2019;Qi et al, 2020) SN1 I take into consideration opinions of my surroundings before buying organic products SN2 Most people who are important to me may purchase organic food SN3 Most people who are important to me would want me to purchase organic food Organic labeling (Cristina et al, 2019;Pacho, 2020) OL1 I do take into consideration the organic label prior to buying an organic product OL2 It is important to state the name of the certifying agency on the product labels OL3 I am more likely to buy products that are made up of certified organic ingredients Environmental concern (Qi et al, 2020;Yadav and Pathak, 2016) EC1 The balance of nature can be easily upset through today's industries, namely conventional industries EC2 Humans can be hurt if environment is not taken into consideration by industrials EC3 Buying organic products can contribute to protecting the environment EC4 Humans must live in harmony with nature in order to survive Perceived knowledge (Qi et al, 2020;Teng and Wang, 2015) PK1 I try to buy organic products and packages that are environmentally safe PK2 I understand the various phrases and symbols related to environment on product package PK3 I know more about recycling than the average person PK4 I know how to select organic products and packages that reduce the amount of waste dumping Health consciousness (Paul and Rana, 2012;Xie et al, 2020) HC1 I'm very self-conscious about my health HC2 I'm constantly examining my health HC3 I do exercise at least three days a week HC4 I do eat fresh fruits and vegetables regularly HC5 I avoid using foods with additives and preservatives Intention to purchase organic food (Chetioui et al, 2022;Cristina et al, 2019) INT1 I have the intention to purchase organic food for personal use INT2 I am willing to purchase organic food for personal use in the near future INT3 I recommend organic foods to friends and acqu...…”

Section: Appendixmentioning

confidence: 99%

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Exploring consumers' attitude and intent to purchase organic food in an emerging market context: a pre-/post COVID-19 pandemic analysis

Chetioui,

Butt,

Lebdaoui

et al. 2023

BFJ

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PurposeFollowing the COVID-19 pandemic, the upward trend of organic food (OF) consumption is no longer restrained to western markets but has also extended to emerging markets in different parts of the world. Still, extent post-pandemic literature has devoted little attention to the factors shaping consumers' intent to purchase organic food in developing markets. The current research empirically investigates the antecedents of consumers' attitude and intent to purchase organic food in an emerging market context (i.e. Morocco). This research also explores the differences between OF consumers' manifest attitudes prior to and following the COVID-19 pandemic.Design/methodology/approachTo achieve the study's objectives, data were collected from 1,060 Moroccan respondents using online self-administered questionnaires in two different eras: prior to the COVID-19 pandemic with a total of 441 valid responses and following the pandemic with 619 valid responses. Confirmatory factor analysis (CFA) was employed to validate the data, and a partial least squares (PLS) estimation was used to test the hypotheses.FindingsFirst, attitude towards OF has a significant impact on consumers' purchase intention; at the same time, it is influenced by subjective norms, organic labeling, perceived behavioral control, health consciousness, and environmental concern. This study's findings also suggest subjective norms, organic labeling, perceived behavioral control, health consciousness, environmental concern, age, and income as the key determinants of consumers' intention to purchase OF. Second, the IPMA analysis suggests that while health consciousness, organic labeling and perceived behavioral control are the most important constructs influencing attitude towards OF, consumers' purchase intention is mostly influenced by health consciousness, attitude towards OF and age. Finally, the PLS-Multigroup Analysis conveyed few discrepancies in the results when comparing the two eras (i.e. subjective norms and age had more significant impacts on consumers' purchase intent following the COVID-19 pandemic).Practical implicationsThis study provides organic food retailers and practitioners with a deeper understanding of the key aspects shaping consumers' intent to purchase organic products in emerging markets. The comparative analysis will also provide important insights on how to shape consumers' attitudes and purchase intentions in a new-normal marked by the COVID-19 pandemic.Originality/valueThis study's findings contribute to the growing literature on consumers' behavior in the organic food industry, particularly in developing countries where research is still narrow. This study's study is the first of its kind to compare consumers' intention to purchase organic food before and following the COVID-19 pandemic.

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Section: Discussionsupporting

confidence: 93%

Section: Appendixmentioning

confidence: 99%

Exploring consumers' attitude and intent to purchase organic food in an emerging market context: a pre-/post COVID-19 pandemic analysis

Chetioui,

Butt,

Lebdaoui

et al. 2023

BFJ

Self Cite

View full text Add to dashboard Cite

show abstract

“…Incorporating overlooked groups in future studies would increase the representativeness of the findings and might yield different outcomes. These imbalances might also be due to the online administration of the questionnaire, which might yield more respondents from generations Y and Z, recognized as digital natives (Chetioui et al , 2022). Additionally, Morocco is a country that is deemed culturally dominated.…”

Section: Limitations and Recommendations For Future Researchmentioning

confidence: 99%

Mobile banking usage in the postpandemic era: Demystifying the disparities among divergent user segments in a majority-Muslim country

Chetioui

Lebdaoui

Hafid

2023

JIMA

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Purpose The COVID-19 crisis has sped up digital transformation and technologies by several years. Customers have dramatically shifted to online channels, and businesses have quickly responded by offering additional canals for online shopping and payment. Customers have also been exhibiting greater preferences for contactless payments, and mobile banking has therefore become a norm in both developed and developing countries. This study aims to understand the antecedents of mobile banking actual usage in an early adoption stage setting (i.e. Morocco) through a comprehensive conceptual model combining the unified theory of acceptance and use of technology, the DeLone and McLean IS success model and additional constructs extracted from extent literature. The moderating effects of age, gender and education are also examined and analyzed using multigroup analysis. Design/methodology/approach Based on data collected from 616 Moroccan users, the authors empirically tested the proposed conceptual model using structural equation modeling. Findings First, consumer M-banking actual usage has a significant effect on customer satisfaction and attitudinal loyalty; at the same time, attitudinal loyalty was significantly influenced by customer satisfaction. Second, while M-banking actual usage was significantly influenced by effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, service quality, trust, attitude and perceived security, the results show no significant impact of system quality and information quality. Third, the relationship between M-banking actual usage and its antecedents was significantly moderated by age, gender and education. Practical implications The findings help bank practitioners to understand the importance of meeting customers’ needs and expectations as a prerequisite in enhancing actual usage, satisfaction and attitudinal loyalty. More importantly, the authors emphasize the need for demographically oriented strategies to target different demographic segments of customers. Originality/value The study bridges a gap in M-banking literature by offering a thorough understanding of consumers’ mobile banking use during the pandemic. The findings provide evidence of the applicability of the conceptual model proposed in this research. Furthermore, the reflection of the moderating effects of gender, age and education emphasizes the mobile banking usage disparities among dissimilar demographic segments.

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“…Penelitian sebelumnya telah memverifikasi hubungan antara sikap dan niat beli pada konsumen untuk memahami niat transaksi pelanggan (Anubha, 2021). (Chetioui, Butt, Fathani, & Lebdaoui, 2022) menyatakan bahwa, dalam industri ritel, individu cenderung membeli produk ketika mereka memiliki sikap positif terhadap layanan yang realitas. Dengan demikian, hipotesis berikut memiliki telah diusulkan : H7: Attitude berpengaruh positif signifikan terhadap niat beli konsumen terhadap website resale.…”

Section: Attitude and Purchase Intentionunclassified

Penentu Sikap Dan Pengaruhnya Terhadap Niat Pembelian Pada Situs Web Penjualan Kembali

Yowanda

Kurniawati

2022

crmj

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The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers

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Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Cited by 34 publications

References 121 publications

Exploring consumers' attitude and intent to purchase organic food in an emerging market context: a pre-/post COVID-19 pandemic analysis

Exploring consumers' attitude and intent to purchase organic food in an emerging market context: a pre-/post COVID-19 pandemic analysis

Mobile banking usage in the postpandemic era: Demystifying the disparities among divergent user segments in a majority-Muslim country

Penentu Sikap Dan Pengaruhnya Terhadap Niat Pembelian Pada Situs Web Penjualan Kembali

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