Organic food demand in Turkey: segmentation from necessity to variety

Göktuna, Bilge Öztürk; Hamzaoğlu, Merve

doi:10.1007/s13165-022-00418-x

Cited by 6 publications

(5 citation statements)

References 30 publications

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“…According to studies, the relationship between the security of value and health may be the main driver of organic food purchases in both developed and developing countries [39]. A study conducted in Türkiye confirmed that individuals' attitudes about organic foods are influenced by both doctor recommendations and the belief that organic foods reduce the risk of disease and affect attitudes towards these foods [16]. Therefore, the following hypothesis is formulated: H5.…”

Section: Values (Health and Safety)mentioning

confidence: 99%

“…Several variables, including perceptions of health, environmental awareness, accessibility, quality, nutritional content, and product distribution, can influence purchase intention (PI) for organic foods [2]. Similarly, in Türkiye, it has been reported that different reasons, including the significance of environmental pollution, respect for ecological selectivity, and providing significance to the origin of food, affect attitudes towards these foods [16]. Actual purchasing behaviour emerges as a result of the interaction of intention and willingness, as reported by Ajzen [54].…”

Section: Purchase Intentionmentioning

confidence: 99%

“…In 2022, the total area of organic plant product production was 214.101,63 Ha, and the annual organic meat production was 106.53 tons [15]. Further, organic foods appear to be a significant alternative for Turkish consumers [16]. According to studies, age, gender, income status, knowledge level, fear of losing health, and accessibility to organic food are the factors affecting organic product consumption in Türkiye [17][18][19].…”

Section: Introductionmentioning

confidence: 99%

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Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?

Baş,

Kahriman,

Çakir Biçer

et al. 2024

Foods

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The trend towards organic foods as an alternative has recently increased. Several individual, environmental, and behavioural factors can affect this situation. This study was conducted with 1417 participants to examine the factors affecting attitudes, purchase intention (PI), and actual purchasing behaviour towards organic foods. Consequently, a two-part questionnaire was used to query participants’ sociodemographic information and their attitudes and preferences towards organic foods. Data were analysed using multiple regression analysis, Pearson’s correlation, and structural equation modelling. Our findings confirmed that health consciousness, the knowledge of organic foods, subjective norms, perceived price, values (health and safety), nutritional content, naturalness, availability, monetary barriers, risk barriers, and trust affect attitudes towards organic products. These findings indicate that increasing consumers’ knowledge and awareness about organic foods, encouraging their consumption by society, accessibility them in the food market and making them affordable can affect the attitude towards these products. Furthermore, we determined the direct effect of the attitude on actual buying behaviour with the mediating role of PI. Additionally, we noted that marital status, employment status, disease diagnosis in the last 12 months, and the presence of a baby at home affect actual buying behaviour. In conclusion, they can help food marketers target consumers to their sociodemographic status and develop new sales strategies.

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Section: Values (Health and Safety)mentioning

confidence: 99%

Section: Purchase Intentionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?

Baş,

Kahriman,

Çakir Biçer

et al. 2024

Foods

View full text Add to dashboard Cite

show abstract

“…Marreiros et al [43] studied the sociodemographic characteristics that determine food choice towards organic products in Portugal and Germany and observed that some of those variables were strongly related to consumers' preference for organic food products, thus constituting relevant segmentation criteria. Goktuna and Hamzaoglu [44] also analysed the segmentation of the Turkish market for organic foods and concluded similarly that sociodemographic features constitute market segmentation criteria. They produced a profile of the organic food demand consumers in Turkey as mainly being mature, married, with a high income, being physically active, and predominantly concerned about health instead of the environment.…”

Section: Discussionmentioning

confidence: 90%

Comparative Study about the Consumption of Organic Food Products on Samples of Portuguese and Turkish Consumers under the COVID-19 Pandemic Context

et al. 2022

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This research aimed to study consumers’ trends and the consumption of foods obtained through organic farming in two different countries, Portugal and Turkey. A questionnaire survey was used, applied through internet tools as a result of COVID-19 pandemic restrictions. For the treatment of data, we used basic statistics complemented with a tree classification, aimed at evaluating the influence of sociodemographic factors on the knowledge about this type of food. The results showed that the consumption patterns are relatively similar in both countries, with many participants consuming organic foods, especially vegetables and fruits, consuming them mostly two or three meals per week. The strongest motivations to consume organic foods include benefits for human health and lower environmental impacts, while the most substantial reason not to consume is the higher price. It was also found that in both countries, people have good knowledge about the advantages of organic foods over conventional ones. Finally, the perception of the value attributed by society to organic foods was considerably higher in Portugal. These results confirm the apparent trend of making more sustainable food choices, which is motivated by the perceived negative impact of conventional agriculture on ecosystems and health.

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“…This study showed that organic agriculture has potential to promote quality food production, proper use of renewable resources, long-term soil fertility conservation, biological pest control and efficient use of water resources. A study (Goktuna and Hamzaoglu, 2023) focused on the characteristics of consumers of organic products and the extent to which they are aware of environmental awareness and identify the problems hindering organic agriculture in Turkey. This study showed that consumers of organic products are interested in health issues.…”

Section: Introductionmentioning

confidence: 99%

Study the Implications of the Potential Expansion of Organic Agriculture on Self-sufficiency and Production Inputs (Chemical Fertilizers and Pesticides)

Ghanem,

Alrwis,

Al-Nashwan

et al. 2024

IJARe

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Background: Despite the high average per capita income and the Human Development Index for the Kingdom of Saudi Arabia, the average area of organic farms does not exceed 23.5 thousand hectares during the period 2018-2022. Therefore, this study aimed to measure the impact of potential expansion in organic agriculture on self-sufficiency and production inputs (chemical fertilizers and pesticides). Methods: This study relied on secondary data from the FAOSTAT website and the statistical book issued by the Ministry of Environment, Water and Agriculture, in addition to studies and research related to organic agriculture. In achieving its objectives, this study also relied on economic and statistical analysis. Result: This study showed that the productivity of organic farms is lower than that estimated for conventional farms, with rates ranging from a minimum of 19.2% for green fodder crops to a maximum of 74.8% for palm trees. With the doubling of the area of organic farms, a small relative decline in both total production and self-sufficiency of food products is expected. This is due to the modest average area of organic farms and their low productivity compared to conventional farms and most of the area of organic farms is planted with palm trees and fruits. It was also found that with the increase in organic farms by 100%, the amount of savings in chemical fertilizers and pesticides is estimated at 17041.8, 464.0 tons for each, respectively. Finally, the agricultural policy put the producer in front of two options: Namely organic agriculture and good agricultural practices. Therefore, this study recommends the need to compare organic agriculture with good agricultural practices from the point of view of the producer, the country and environmental sustainability.

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Organic food demand in Turkey: segmentation from necessity to variety

Cited by 6 publications

References 30 publications

Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?

Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?

Comparative Study about the Consumption of Organic Food Products on Samples of Portuguese and Turkish Consumers under the COVID-19 Pandemic Context

Study the Implications of the Potential Expansion of Organic Agriculture on Self-sufficiency and Production Inputs (Chemical Fertilizers and Pesticides)

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