“…Scholars have documented the effectiveness and use of virtual communities in society to foster, for example, civic behavior (Blanchard and Horan, 1998) and social resistance movements (De, 2003). Virtual communities can also be used to create, gather, organize, and manage knowledge (Bruynseels and Vos, 2000;Daniel et al, 2002;Jansen et al, 2000;Schubert and Koch, 2002). They have also been used as a management tool in organizations.…”